Photographers need to market their work as much as any profession – perhaps even more so than many professions. People will choose you based on your skills and whether you can create the kind of work they like, so it is important that they can see what you can do. Marketing your work will help you to bring in more customers and show the world what your photography style is like.
If you have a website, this is the perfect platform to market yourself. Work with a web designer to make sure it looks professional and get help and advice to make sure your customers can find your website. Keep it up to date with photos from recent shoots, and give people the information they are looking for, like prices and various photography packages that you might offer. You can also create offline marketing materials, such as brochures and business cards.